About

TRACE was founded in London in 2026, out of a straightforward frustration: the difficulty of finding running clothing that performs under pressure and still looks considered once the session is over.

We make kit for the committed amateur. The runner with a race in the calendar and a life around it; people who train with intent, who measure their weeks in sessions rather than in miles posted, and who would rather their clothing said nothing at all than said too much.

Our approach is deliberately narrow. Four pieces. Two colours. Small runs, made properly, and released when they are right rather than when a season demands it. We would rather be known for a short list of garments that earn their place than a long one that does not.

The first collection arrives in spring 2027.